William Grant National Retail Program
National retail visibility program spanning 13 markets, supporting Glenfiddich’s F1 partnership launch and a dual-brand holiday campaign for Glenfiddich and The Balvenie.
Delivered 500+ executions, including dimensional windows and vinyl applications, all within a single quarter.
ROLE: Visual System Development, Production Design, and Vendor Collaboration
Completed while Designer at A.P. Keaton
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Translated premium brand storytelling into dimensional retail environments.
F1 Launch: Faceted, reflective structures conveying speed and precision
Holiday: Layered, immersive scenes with depth, lighting, and metallic accents
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Led the translation of creative concepts into scalable production systems.
Built adaptable production files for diverse window formats and budgets
Supervised execution of 500+ vinyl applications across markets
Partnered with vendors to review proofs and maintain brand consistency
Established Pantone testing and color validation processes
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21 custom 3D window installations
Reflective metallic finishes and integrated lighting for F1
Layered dimensional builds with gold accents for holiday
Flat graphic systems developed to replicate high-end builds at lower cost
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Created flexible templates and layout guides for multi-window environments
Designed systems that adapted across independent, regional, and flagship accounts
Ensured consistency between high-budget and scaled executions
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Delivered consistent premium presence across 13 markets
Maintained brand integrity across 500+ executions
Holiday window concept selected for William Grant corporate installation
