• Launch a cohesive product line aligned with the existing brand identity

• Elevate perceived value through premium, retail-ready packaging

• Create a system that could scale across future products

• Support both bridal clients and repeat monthly customers

The design direction was rooted in the brand’s signature identity, literally.

Inspired by the delicate script logo and watercolor mark, the packaging was designed to feel light, ethereal, and feminine, balancing softness with a premium finish.

A restrained palette of white, lilac, and deep purple created a clean foundation, while subtle sparkle elements introduced a sense of personality and product desirability.

Built a flexible packaging system that could scale across multiple products while maintaining a cohesive brand presence.

• Enlarged the script logo as a graphic element, allowing it to flow across multiple panels

• Established a consistent color system using white as a base with lilac and deep purple accents

• Introduced a lilac side panel to differentiate products and create visual consistency across the line

• Defined typography, color (Pantones), and logo usage within a brand guide for future expansion

The system was designed to be minimal yet recognizable, ensuring strong shelf presence without overwhelming the brand’s delicate aesthetic.

Designed packaging across the full product line, including:

• Brow Control brow gel

• Tweezer

• Pocket spoolie

• Double-sided brow brush

Additional contributions:

• Created alternate logo treatments for product applications (ex. brush handles)

• Collaborated on product details such as selecting a custom sparkly purple finish for components

• Selected soft matte materials to enhance the premium, tactile experience

The packaging was designed to feel like a natural extension of the in-studio experience. Clean, approachable, and elevated.

By reflecting the same light, airy tone as the brand’s digital presence, the system creates a seamless transition between service and product.

The line also reinforces authenticity, as the products are used directly by the founder on her clients, differentiating the brand from mass-market competitors.

• Enabled the launch of a cohesive, branded product line

• Elevated the studio’s perceived value and professionalism

• Gave the client ownership over products she uses and recommends daily

• Established a scalable foundation for future product expansion